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The gourmet croque-monsieur

No kitchen, no worries.

Turnkey delivery by Ü Groupe

Our story

Born behind a bar.

The spark came from a bar owner swamped by the food side. Hence CRüK: a gourmet croque, made in our lab, that anyone can serve in a few minutes.

You sell, we take care of the rest.

Artisanal croques made in our Geneva lab, frozen on production day, delivered packed and labelled, ready for the press.

  1. 01

    Zero kitchen

    A panini press is all it takes, no culinary skills required.

  2. 02

    Zero waste

    Frozen on production day, 3 months of storage: you only take out what you sell.

  3. 03

    5 to 7 minutes

    In the panini press, even at peak rush. A consistent croque, whoever is behind the bar.

Our gourmet recipes

Five house recipes, ready to toast, and one made to measure.

Order

How it works

From our lab to your counter.

  1. 01

    You order

    From 20 pieces, all recipes combined. Delivery from two days later.

  2. 02

    We deliver

    Frozen, packed, and labelled. Free in Geneva and Lausanne, other areas on quote.

  3. 03

    You store

    3 months at -18 °C, 4 days at +4 °C. Take out only what you sell.

  4. 04

    You serve

    5 to 7 minutes in a panini press with smooth plates.

  • Invoice on delivery, payment within 10 days.
  • Training and marketing material included: menus, posters, visuals.

Order

For partners. Pick your recipes; we confirm the delivery and the total by email.

But the best is to taste!

Not a partner yet? A free tasting at your establishment.

Arrange a tasting
Your selection

0 pieces · Minimum order: 20 pieces, all recipes combined.

Delivery and contact

The button opens a pre-filled email to cruk@ugroupe.ch.